Fashion has always been deeply invested in the task of seeing, and being seen. Every notable designer appointment sparks two parallel questions: ‘What will the clothes look like?’ and ‘What will the imagery be?’ More than ever, our relationship to fashion is being shaped by image as much as it is by clothes – arguably more so. Which is why, with the reshuffling of the creative director cards being played out this season, System chose to shift its attention towards fashion photography.

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