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HBR's feature on creating a culture of experimentation is an interesting and thought-provoking read. The authors make a compelling case for the need for organisations to embrace experimentation in order to stay relevant and competitive. They offer a number of useful tips on how to create such a culture, including making experimentation a part of the organisation's DNA, encouraging risk-taking, and establishing clear metrics for success.

The feature provides a helpful framework for thinking about how to establish a culture of experimentation. However, some readers may find the authors' suggestions to be overly idealistic and difficult to implement in practice. Nonetheless, the article offers a valuable perspective on the importance of experimentation and how to foster an environment within which it can flourish. — Oliver Palmer

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