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A New Type of Imprint is a magazine about creative culture and design.
A dive into the process behind A New Type of Imprints swan song—the ultimate conclusion after 4 years and 12 extensive issues on Nordic design and creative culture:
The Last A New Type of Imprint is nothing like the magazine you knew. Actually it’s probably nothing like any other magazines you know. And that’s fine, cause it’s created with the purpose to compete with your phone, rather than other indie mags.
Print is dying, but not all print. In other words: if it’s really really good, a printed product can still beat our tingling urge to grab the phone and start scrolling to read an article that’s actually up to date. Even up to the last minute.
After releasing twelve issues of this magazine, we all kinda grew tired of the slow living coffee table magazine-trend that’s been slowly dominating the magazine world with slow reads and slow lifestyles and slow printing techniques on heavy expensive paper.
So we set out to create a final issue that would be as handy as a pocket book, as visually strong as the coffee table mags, and as interesting as the stuff going on on your phone at every second. And it had to be all about good design. After all, we are designers. In other words: The goal was nothing less than to create the ultimate print magazine, engaging for both the reader and the design lover.
Vol. 11 is all about bright and summery colours and stories. The second chapter has crossed the border to the country famous for midsummer nights, IKEA, meatballs and Volvo (and blondes, according to thelocal.se). But how is Sweden's creative sphere? Is there any great design going on?
YES, most definitely, and we’ve gathered our favourites in a chapter of 54 pages. The chapter is designed by Amanda Berglund and Erik Kirtley, who have interpreted Sweden in a gorgeously fresh and cheerful way! We are in love! The cover is shot by photographer Jeanette Hägglund, and you will of course see a lot more of her work in the issue.
The rest of the magazine takes you all the way from Bergen to Tokyo and back again—telling stories about architecture, art and anything in between.
We ship single orders out from Melbourne every business day, generally within 24 hours of receiving them.
Flat rate shipping for single orders within Australia is $10.50
*Free shipping on single orders over $90 excludes subscriptions.
We’re not able to accept returns for magazines but otherwise, if you need to return something: as long as it’s within 30 days of purchase… we’re flexible. Give us a call on (03)96636559 or e-mail on firstname.lastname@example.org.