Founded by Momofuku's David Chang (arguably one of the most successful chefs of our time and the man who managed to use variations on the word "fuck" 24 times when he was profiled by The New Yorker) in between making cameos on Treme and opening some of the hottest restaurants in the world, Lucky Peach is a new quarterly food mag produced in collaboration with the hip lit journal McSweeneys.

In their words, "The result of this collaboration is a melange of travelogue, essays, art, photography, and rants in a full-color, meticulously designed format. Recipes will defy the tired ingredients-and-numbered-steps formula. They'll be laid out sensibly, inspired by the thought process that went into developing them."