A brand new fashion mag on the block, Industrie was surrounded by a frantic buzz before its first issue was even published. This long, lean interloper is quietly establishing itself as both a must-read and a cult favourite for any fashion lover who is interested in more than what's "in" and who is wearing it.

Industrie takes readers behind the gloss and into the heart of fashion, presenting full-length interviews with the image makers, designers, agents, power-brokers and visionaries in fashion as well as thoughtful discussion on how fashion does what it does and why, interspersed with lovely editorials. In short, Industrie documents the individuals who influence fashion and critically examines the ideas which shape it and there is no other mag around today quite like it.

In issue #2:

This issue is dedicated to exploring fashion's current creative establishment as well as diving into the world of some of the industry's most interesting players. There's a fascinating interview with former US Vogue darling Miguel Adrover who scathingly punctures the state of the fashion industry as well as a number of behind-the-scenes discussions with Ivan Bart (the model agent who built IMG into a powerhouse), Didier Grumbach (the president of the 'Couture Police', the Federation Francaise de la Couture), and the Mulleavy sisters (designers of Rodarte, duh.)

Tickling the words are iconoclastic images starring people that only dyed-in-the-wool fashion lovers would recognise: Marc Jacobs modelling a retrospective of his own womenswear designs and model Edita frolicking naked amongst roses in an article about the creation of Dior's Miss Dior Cherie fragrance. If you're serious about fashion, this is the mag for you.